Marketing plays a significant role in the success of a small business. In today's digital age, online marketing strategies are vital. Creating a website and utilizing search engine optimization (SEO) can help attract potential customers. Social media marketing, through platforms like Instagram and Facebook, allows businesses to connect with their audience in realtime. Content marketing, such as blogs and videos, can enhance brand visibility and establish authority in the industry. Regularly engaging with customers and responding to feedback is essential in building a positive brand reputation.